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Decision theory is a fundamental aspect of economics in which individuals make rational choices from a range of alternatives that may be characterized by varying price.
In determining a course of action, an individual must evaluate conditions of uncertainty and risk.
Also see: uncertainty, bounded rationality, bernoulli's hypothesis, capital asset pricing model
Source:
A K Sen, 'Choice Functions and Revealed Preferences', Review of Economic Studies, 38, 2 (1971), 307-17
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